Canada’s bond with hockey runs deep. The local arena is the heart and soul of Canadian communities and Kraft Canada, CBC, The National Hockey League® (NHL) and The National Hockey League Players’ Association (NHLPA) are proud to announce that the Kraft Hockeyville 2010 competition will launch on November 2, 2009.

The Kraft Hockeyville competition gives communities across Canada the opportunity to experience the excitement of an NHL® game first-hand from their local arena. The winner will host a 2010/11 NHL® pre-season game and win $100,000 in arena upgrades courtesy of Kraft Canada. Four runner-up communities will receive $25,000 each for arena upgrades from Kraft Canada.