Hockey Canada’s national campaign invites the hockey community to recognize those who help grow the game, with new stickers and the Rise Up! Challenge
TORONTO, ON — As it returns for the second season, the Greater Toronto Hockey League is proud to participate in Hockey Canada’s Rise As One campaign. Rise as One continues a nationwide movement to celebrate, support, and develop more girls and women in hockey.
Building on the success of its inaugural season, this year’s campaign shifts the spotlight to the people who help the game grow — from parents, coaches, officials, and volunteers to teammates, fans, and mentors. Rise As One recognizes those who have opened doors, created opportunities, and inspired the next generation, while encouraging hockey communities across Canada to do the same.
The GTHL is proud to support the initiative and encourages its Members, teams, players, and families to get involved.
RISE AS ONE STICKERS
Returning for the 2026-27 season is Hockey Canada’s National Sticker Program, an initiative that connects players at every level through a shared symbol of pride, belonging, and progress.
During the inaugural 2025-26 season, more than 115,000 stickers were shipped to local hockey associations across Canada, appearing everywhere from grassroots rinks to the helmets of Canada’s National Women’s Team.
This season introduces a new collectible sticker design, continuing a tradition that celebrates the growth of girls’ and women’s hockey year after year.
Whether displayed on a helmet, water bottle, laptop, or equipment bag, each sticker serves as a reminder that every player’s journey is supported by a community and that everyone has a role in helping the game grow.
The stickers are available at no cost to minor hockey associations, with Hockey Canada covering production and shipping. GTHL participants interested in participating are encouraged to connect with their association.
TAKE THE RISE UP! CHALLENGE
As part of the campaign’s second season, Hockey Canada is also introducing the Rise Up! Challenge, a social media initiative inviting Canadians to celebrate those who helped shape their hockey journey while inspiring others to create opportunities for the next generation.
The challenge encourages participants to:
- Show your move: Get creative with a stick and puck or ball.
- Share your why: Recognize someone who helped create your opportunity to play or be involved in hockey, and share why you’re rising for the next generation.
- Pass it on: Nominate three others to take part in the challenge.
- Post and tag: Share your video on social media, tag your nominees and Hockey Canada, and use #HCRiseUp.
Through the support of BFL CANADA, every eligible challenge post will generate a $20 donation to the Hockey Canada Foundation, up to a total of $100,000, helping create more opportunities for girls in hockey.
From a player’s first time stepping onto the ice to representing Canada on the international stage, the Rise As One campaign reinforces the message that nobody gets there alone.
The GTHL encourages its hockey community to participate by displaying their Rise As One stickers, recognizing the individuals who have positively impacted their hockey journeys, and taking part in the Rise Up! Challenge.
Whether you’re a player, coach, official, volunteer, parent, or fan, everyone has an opportunity to help welcome and develop more girls and women in our game.
